Overview

Role: Lead Designer and Design Manager

Objective: Create Angry Birds original plush line and product assortment based on the hit mobile app.

Solution: Develop a system for translating the 2D app to tangible products, as there was no style guide or previous implementation at the time. Work closely with licensors and factories to bridge the gap and enable a wide array of licensed products to be manufactured. Design plush, consumer products, packaging and co-branded items that are faithful to the game, cost effective and carry on for multiple seasons.