Galeries Lafayette, Holiday 2024
Overview
Role: Design Director, Lead Designer
Objective: Create several in-store displays and coordinating holiday windows. All areas should correlate, but maintain individuality.
Solution: Design temporary holiday pop-ups and windows that make a core FAO Schwarz statement, highlight best-sellers and capture a classic, elegant holiday aesthetic. Work with Galeries team to understand their holiday styling and the parameters of store.
Design
I created the concept, built to-scale 3D models and presented polished decks for two pop-ups, three windows and Santa’s Studio (Le Studio de Pere Noel). I managed the project internally and led the approval process of Galeries Lafayette. Once all parties were aligned, I turned over the project design package to the local Parisian team for fabrication and installation.
