Present Pets
Overview
Role: Lead Designer and Design Manager
Objective: Capture the excitement, surprise and delight of opening a box with a real puppy in it on Christmas morning.
Solution: Design a line of puppies that are fashionable yet adorable. Combine realistic puppy sounds, interaction and movement with a huge unboxing moment.
Design & Production
The below collection includes early exploration, trend research and design development. Present Pets was extremely successful, earning more than $30MM in its first year and a Top Toy nomination. Present Pets had retailer exclusive programs with Wal-mart and Target, subsequent seasons, a unicorn version and a mini collection thereafter. The Minis had their own unboxing experience and each had a different personality, styling and accessories.
